WFCA Launches New SEAL Certification Program

The World Floor Covering Association (WFCA) has launched a new leadership development and certification program.

SEAL, an acronym for Seeking Excellence as Leaders, is designed to arm professionals with the skills, mindset and certification needed to lead with integrity and navigate the complexities of today’s business world.

The program was developed in collaboration with Lead Every Day, a team of thought leaders and keynote speakers led by Randy Gravitt and Mark Miller who are experts in the field of leadership development.

“In today’s ever-evolving world, leadership extends beyond the confines of the workplace,” says Scott Humphrey, CEO of the floor covering industry’s largest advocacy organization. “The SEAL academy, powered by the visionary minds of Randy and Mark, is our commitment to nurturing a holistic approach to leadership.”

Program highlights include a four-month, self-paced educational journey that provides a structured yet flexible learning experience designed to accommodate the busy schedules of flooring professionals; more than 50 carefully curated modules, enhanced by weekly text interactions and monthly personal coaching sessions via Zoom, facilitating a hands-on learning environment under the guidance of experienced leaders; an expert-led curriculum; and the opportunity to earn an industry-wide recognized leadership certification.

Individual enrolment in the program costs $299 annually or $29 monthly. Companies can engage up to 10 employees for $999 a year. WFCA Premium Plus members enjoy a 10 per cent discount.

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