WFCA Introduces New Membership Tier for Enhanced Support

The World Floor Covering Association (WFCA) has upgraded its membership model with the launch of Premium Plus.

The new tier provides exclusive benefits beyond the foundational support of Premium membership, which is free for professional flooring dealers, inspectors, cleaners and designers.

For an annual fee of $299, Premium Plus members obtain increased exposure, with special recognition on the WFCA website and prime listing placement on the association’s dealer locator; exclusive access to content, legal advice, specialized resources and educational opportunities through WFCA University, as well as to members-only events tailored to the unique challenges and opportunities of the flooring industry; direct engagement with WFCA executives through the quarterly mentorship program, designed to provide personalized support in navigating industry challenges; and savings on industry programs, such as the fcB2B program, CFI technical certificate program and the SEAL leadership academy, and exclusive rates on hotels located in Dalton, Ga.

These benefits are in addition to the perks enjoyed by Premium members, which include educational webinars, discount programs on business services training, complimentary registration to The International Surface Event and comprehensive communication tools, including monthly newsletters, e-mail blasts and the quarterly magazine Premier Flooring Retailer.

The annual fee for Premium Plus membership is $299.

“Transitioning to Premium Plus for just $0.82 per day is an investment in your business’s future, offering unparalleled value,” says Freida Staten, vice-president of marketing, communication and membership at WFCA. “We’re providing a platform for growth, visibility and advocacy crucial for success in today’s competitive marketplace. Our goal is to ensure every member can leverage these tools for their advancement.”

You Might Also Like