WFCA Carves Out New Engagement Specialist Role

Josh Young has joined the World Floor Covering Association (WFCA) as engagement specialist, a newly established role within the organization.

“Because of the significant growth of membership, we established this position to ensure our members continue to come first,” says Freida Staten, WFCA vice-president of marketing, communications and membership. “Josh’s background of providing superior service to customers and clients will be incredibly valuable to help us elevate our membership engagement and value.”

Young brings more than 16 years of experience in the flooring industry to the WFCA. He has an extensive background in business development and customer relations.

Josh Young

In his new role, Young will strive to strengthen relationships with WFCA’s existing 10,000-plus members, better understand their unique needs, and increase engagement and participation within the association and its programs. He is also responsible for fostering communications with vendors and suppliers, and exploring ways to expand WFCA’s offerings based upon the communities’ needs.

WFCA is the floor covering industry’s largest advocacy organization, representing retailers, contractors and allied service providers throughout North America. It is also the official sponsor of The International Surface Event (TISE).

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