WFCA Announces New Three-part Education Series

The World Floor Covering Association (WFCA) has launched a GROW live virtual series designed to boost industry professionals’ leadership and business performance.

Titled ‘Capitalize on the Power of your Peers,’ the three-part program with WFCA director of education Michelle Nix centres on applying DiSC behavioural insights to improve communication, teamwork and sales. DiSC stands for dominance, influence, steadiness and compliance.

The series starts with ‘Welcome to DiSC: A Better Understanding of Behaviour,’ where participants complete a personalized assessment to identify their communication and work style.

The second session, ‘How to Use DiSC to Build a High-performing Team,’ focuses on using behavioural insights to unlock team strengths and improve collaboration.

Finally, ‘How to Use DiSC to Make the Sale’ provides practical ways to recognize customer buying styles, adapt communication and close more sales.

Each session is delivered live in an interactive virtual format, allowing participants to engage directly, ask questions and learn alongside peers — an approach that aligns with the intent of WFCA’s GROW (guidance, resources, opportunities, wisdom) initiative.

Sessions can be taken independently or as a collective.

The series will take place April 10, May 21 and June 18 at 2:00 p.m.

The program is geared to retailers, sales professionals, managers and business owners.