Top Viewed Flooring Options Signal Buyer Preferences

Data-driven decisions are a competitive advantage, especially when the market is shifting.

Roomvo’s 2026 Flooring Trends Report analyzed shopping behaviour seen through its flooring visualization process and experiences to provide proprietary consumer insights. The company says the report’s finding can help inform product strategy, merchandising and go-to-market plans.

Global flooring visualizations increased modestly in 2025, compared to 2024, but that growth wasn’t evenly distributed. Europe and Asia saw an increase of 11.2 and 4.5 per cent, respectively, while the Americas were down 1.5 per cent — a pattern that mirrors what many teams are feeling on the ground: shoppers are still active, but they’re more selective and harder to convert.

March remained the peak month for flooring visualization in 2025, with 9.8 per cent of total activity, followed closely by January (9.5 per cent), August (9.2 per cent), and February (nine per cent).

Regionally, Europe leaned slightly earlier, with January edging out March.

This pattern points to two high-intent windows: an early-year surge and a late-summer push. Marketing campaigns and staffing should be aligned with these periods.

In 2025, shoppers overwhelmingly preferred to visualize flooring in their own space. They uploaded a photo of their room 87 per cent of the time, compared to using a stock photo. This signals that shoppers want to see how a floor will look with their layout, lighting and decor before they commit.

The top rooms to visualize are living rooms, accounting for 16.1 per cent of uploads, kitchens at 13.4 per cent, and bathrooms at 9.5 percent.

Europe, however, shows a notable difference: living rooms account for a much larger share of uploads at 28.3 per cent, and bathrooms outpace kitchens, pointing to a different mix of renovation focus.

Luxury vinyl (36 per cent) and tile (25 per cent) remained the two most visualized flooring materials, reinforcing that performance-forward, low-maintenance surfaces are still top of mind for shoppers.

Europe tells a different story. Tile strengthened its lead year-over-year, rising to 31 per cent from 29 per cent, while luxury vinyl grew to 16 per cent from 14 per cent. Over the same period, laminate eased to 18 per cent and vinyl dropped to nine per cent, both declining two per cent from 2024. This reflects Europe’s distinct set of aesthetic and performance priorities.

Within wood looks, preferences stayed concentrated in a few dominant finishes: engineered, oak and bamboo. Globally, engineered wood grew to 34 per cent in 2025, up from 29 per cent in 2024, while oak increased to 24 per cent from 22 per cent. Bamboo held steady at 33 per cent year-over-year. At the same time, more distinctive species softened: hickory fell to eight per cent from 13 per cent, while birch and maple declined to one per cent each.

Flooring colour preferences remained remarkably consistent from 2024 to 2025. Neutrals continue to dominate: beige, brown, grey and white account for 91 per cent of visualizations, reinforcing their role as the most versatile foundation across styles and spaces.

In Europe, beige dominates at 50 per cent of visualizations. Brown follows close behind at 30 per cent — a near-identical mix to the year prior. Grey held steady, while white edged up to match it at nine per cent, suggesting a modest shift toward brighter looks without disrupting the broader neutral baseline.

Roomvo’s 2026 report reflects a broader, more global outlook than in years past. Data from January 2024 through December 2025 covers 240 million consumer interactions across nearly 900 hard surface flooring, tile and carpet businesses over 180 countries.