Industry Veteran Joins National Tile Contractors Association

The National Tile Contractors Association (NTCA) has announced Randy Crowder as the new membership and five-star sales director.

“NTCA took our time to find the right person to lead our membership and five-star sales efforts,” says NTCA executive director Bart Bettiga. “With his background working with commercial and residential tile contractors, dealers and retailers, Randy has a proven track record of success. We are thrilled to have him join our team.”

Crowder joins NTCA from Dal-Tile where he served in a variety of roles since 2011, most recently as general sales manager of the mid-south region in the U.S.

He has spent nearly three decades in the tile industry and has an extensive background in contractor and dealer sales. Combined with his experience in distribution and manufacturing, NTCA says Crowder is uniquely positioned to drive growth and engagement within the association’s membership.

Randy Crowder

In his new role, Crowder will collaborate closely with tile manufacturers and distributors to expand NTCA’s membership in both the contractor and associate categories. He will work in tandem with Becky Serbin, who oversees the administration and accreditation process of the five-star program, as well as assistant executive director Jim Olson and membership coordinator Tricia Moss on new membership recruitment and retention campaigns.

“I am excited to join NTCA and contribute to the continued success of the organization,” says Crowder. “I am committed to leveraging my industry experience and relationships to drive growth and value for our members. Together with the NTCA team, I am confident that we will make a significant impact in the tile industry.”

NTCA is a non-profit trade association dedicated to the professional installation of ceramic tile and natural stone.

You Might Also Like