TCNA Names New Deputy Executive Director

The Tile Council of North America (TCNA) has promoted Bill Griese to deputy executive director.

In this new capacity, Griese has an expanded role in overseeing operations and representing TCNA in internal and external industry matters.

“Recognizing our organization’s activities and influence have significantly grown, we are poised to benefit from expanded leadership,” says TCNA executive director Eric Astrachan. “Our lab continues to add testing services for different kinds of products, industry standardization needs are growing, marketing and sustainability issues have never been more complex or urgent, and we continue to represent our members in regulatory, legislative, trade and environmental matters. Additional executive leadership provided by Bill helps guide our staff and our organization in this continued growth.”

Since 2015, Griese has served as TCNA director of standards development and sustainability initiatives. In this role, he was responsible for TCNA’s key technical efforts, as well as for envisioning and executing TCNA’s sustainability strategy on behalf of its members and the greater North American tile industry. He formed TCNA’s green initiative and spearheaded efforts to develop Green Squared, the world’s first multi-attribute sustainability standard for ceramic tiles and installation materials.

“Over his 18-year career thus far, Bill has developed technical acuity, leadership and diplomatic acumen,” says Astrachan. “Through his expanded role as deputy executive director, and with the support of the rest of our staff, Bill’s unique skill set will help propel TCNA members and the industry forward.”