Tarkett Unveils Newly Designed Commercial Website

Tarkett has launched a new website for its commercial business in North America.

Featuring added functionalities, the website prioritizes imagery and design inspiration based on feedback the company received directly from customers.

“The website has emerged as the top source of information for our customers over the past year,” says Sonia Serrao, senior director of brand marketing for Tarkett North America. “Our new website is rooted in customer centricity. With it, we aim to create an effortless customer experience as they make their journey from the physical to the digital environment.”

Tarkett offers an array of flooring solutions across multiple segments, including education, healthcare, retail, senior living and workplace. Mirroring the company’s segment-first approach, the new website simplifies the process of finding tailored solutions for each specific space.

“We address the pain points, trends and developments within each segment, showcasing the knowledge and understanding of our segment teams,” says Paul Young, senior vice-president of market segments, product, innovation, design and sustainability. “We’ve taken a thoughtful approach to how we present our knowledge in a way that’s unique to each segment, with a continuous stream of content being added as it’s available. From industry news to events, case studies and product recommendations, the new segment pages have it all.”

Other features of the updated website include larger visuals with thousands of images available for download for any customer needs, including PowerPoint presentations, submittals and more; the ability to view all colourways, download swatches and create a room scene in the visualizer all in one place; sustainability and technical documents readily available for download on each product page; and a seamless mobile experience from any device.

“The new Tarkett.com is the result of the feedback and suggestions we heard directly from our customers for making the site more useful and easier to navigate in their day-to-day operations,” says digital marketing director John Zito. “In addition to this initial launch, the team will continually optimize the site to give our customers a best-in-class experience with every visit.”

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