Tarkett Adds to North American Commercial Team

Tarkett is growing its North American commercial team with the addition of Tracy Cook as senior director of product management for the company’s soft surface division.

Cook will set the strategy for all of Tarkett’s commercial soft surface products. Her role includes life cycle analysis, protecting and growing market share within current target market segments, and managing existing product portfolios. She is also responsible for identifying new product and service ideas, as well as opportunities for growth in new market segments.

“Tarkett’s design vision gives me confidence that we will see continuous growth in the soft surface segment in the coming years,” says Cook. “After many years in this industry, I still see untapped potential in soft surface products. Our goal at Tarkett is to vigorously and passionately explore those opportunities — and to further advance innovations, such as ethos and Powerbond — all while remaining dedicated to sustainability and wellness.”

Cook brings nearly 30 years of industry experience to her new position, having previously served as director of CX innovation with Georgia Pacific, and as director of strategic insights and innovation with Shaw Industries.

“Tracy’s competitive backgrounds in carpet tile, brand strategy and marketing will bring unique experiences of problem solving to this critical role on our product management team,” says senior vice-president Paul Young.