marketing

Good lighting has always been the flooring retailer’s ally. Now, scientific research shows natural light — sunlight…

Holding on to old product can kill profit margins. That's why it's important to learn about open-to-buy.

Don't overlook colour psychology when designing retail spaces, as colour can affect moods and induce behaviours.

If looking for better customer engagement to drive more sales, personas should be part of your marketing efforts.

Are your marketing tools not as effective as they used to be? Here's how to find new customers and increase sales.

Pandemic changes have forced smaller retailers to adjust their business models to compete against big-box stores.

The wealthy don't always make luxury purchases in every category. Here's how to sell to these consumers.

Here are eight tips to help any sized business stand out in the marketplace and keep customers coming back.

Nina LoCicero has joined Shaw’s residential division as vice-president of marketing and digital commerce.

North America's largest tile and stone conference has released its lineup of featured educational opportunities.