marketing

Consider two purchases. The first is a can of tuna. It costs a few dollars, takes seconds to grab off a shelf and…

What makes one flooring brand stand out from another? Increasingly, it's the story behind the product.

A new study offers fresh insights into how Canadians engage with social media to help your marketing efforts.

Flooring manufacturers can use 3-D product visualization to speed up and enhance their trade show preparation.

Cutting ad spend during economic downturn is short-sighted and leads to less profitability over the long-term.

Marketing is a bit like a buffet. You need the correct combination of dishes to satisfy everyone's tastes.

AHF Products has partnered with Dave and Jenny Marrs for its new ‘Wood Wow’ marketing campaign.

Understanding different generations will help to better position your product or service to make a flooring sale.

Have you tried social media marketing and gotten mediocre to lousy results? This is likely why.

The former head of marketing for Taylor Adhesives has launched his own marketing and consulting agency.