marketing

Are your marketing tools not as effective as they used to be? Here's how to find new customers and increase sales.

Pandemic changes have forced smaller retailers to adjust their business models to compete against big-box stores.

The wealthy don't always make luxury purchases in every category. Here's how to sell to these consumers.

Here are eight tips to help any sized business stand out in the marketplace and keep customers coming back.

Nina LoCicero has joined Shaw’s residential division as vice-president of marketing and digital commerce.

North America's largest tile and stone conference has released its lineup of featured educational opportunities.

Many years ago, I worked with a publisher that always confused anecdote with antidote. “Let me give you an amusing…

Target critical 18-39ers with education — not price THE JURY IS IN. NOTHING MATTERS BUT PRICE. RIGHT? Not so fast…