marketing

In the first instalment in this three-part series, I covered the fact that many institutions suffer from a massive…

A recent poll by the University of Chicago’s Institute of Politics shows a majority of Americans feel the federal…

Matter Surfaces has announced two senior-level promotions in its marketing department.

Tami Stahl is back at Alliance Flooring in an elevated position after a five-year hiatus.

People are talking about your company online and you can use this to your advantage. Here's how.

Mohawk Industries has joined forces with Rhinory on a marketing campaign for SmartStrand carpet.

Scientific research shows natural light may be a retailer's best friend, as sunlit spaces have increased sales.

Holding on to old product can kill profit margins. That's why it's important to learn about open-to-buy.

Don't overlook colour psychology when designing retail spaces, as colour can affect moods and induce behaviours.

If looking for better customer engagement to drive more sales, personas should be part of your marketing efforts.