Swiff-Train Names New Vice-President of Marketing

Lindsey Nisbet has been promoted to vice-president of marketing at Swiff-Train Co.

In this position, she will lead the overall marketing strategy for the EarthWerks, Pinnacle, Ground Control Surfaces and private label business within all divisions and categories of the flooring company.

“(Lindsey) is a driven, strategic marketing executive that truly understands the value in building brands within our organization and group of customers across North America and beyond,” says Swiff-Train president and CEO, Shane Calloway, who has worked alongside Nisbet for the past six years.

Lindsay Nesbit

Nisbet joined Swiff‐Train in 2014, and most recently served as marketing director. She has a proven record of driving growth within the EarthWerks brand, along with many other outlets under the company umbrella. Nisbet’s recent involvement within different categories has exemplified her abilities to manage and enhance the overall brand equity within Swift-Train, says the company.

“We are proud of Lindsey’s many accomplishments through the years and are excited for her well‐deserved promotion,” says Calloway.

In addition to her new role, Nesbit is a sitting member of the executive leadership team that drives initiatives through all areas of Swiff-Train.

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