Shaw Names Cowart as VP of Residential Marketing

Shaw Industries Group has promoted Annie Cowart to vice-president of marketing of the company’s residential division.

“We are committed to further strengthening our marketing team and strategies because we know marketing empowers our customers to grow their businesses and reach more consumers,” says Scott Sandlin, Shaw’s executive vice-president of residential business. “Annie has a proven track record of inclusive leadership, building diverse and well-rounded teams and placing the customer and their needs at the centre of all that she does. I feel confident that Annie will help leverage the strengths of our residential marketing team to deliver even better results for our customers and people.”

In her new role, Cowart will build upon Shaw’s award-winning brands to drive greater value for both customers and consumers, says the company. Her leadership will enhance Shaw’s marketing and creative solutions team and help unleash success for it and Shaw’s customers.

Cowart has been with Shaw for 22 years. In 2001, she began her career as regional operations manager for the Houston area. She has since held a variety of leadership positions with the company’s residential and commercial divisions in supply chain, operations and customer experience. Most recently, Cowart served as vice-president of customer experience for the commercial division where she partnered across the enterprise to create new customer solutions and innovations.