Shaw Floors Introduces New Selling System
Shaw Floors has announced a new sales approach to the consumer’s journey: Shop your Lifestyle. Shop your Way.
“(It’s) a total reinvention of our selling process,” says Ashley Barnes, senior marketing manager for Shaw Floors hard surface. “By tapping into the aspect of our customers lives that matter most to them, we can help find their perfect flooring more quickly, effectively and with a little added fun.”
Shop your Lifestyle. Shop your Way. was created to ease decision fatigue and help homeowners narrow down the products that work best for their life, needs and budget, says the company.
The process boasts simple product selection, a convenient shopping experience and solutions for the whole home. It begins by pinpointing customers’ lifestyle needs and their desired way to shop. Then, sales associates let them browse a curated selection of floors aligned with their design preferences: First Home flooring features stylish options that any budget will love; Active Pet Home products are designed with performance in mind to combat puppy paws, kitty claws, muddy boots and everything in between; and Forever Home flooring features higher-end product offerings from the brand’s portfolio.
“Not only does this system make product selection easier for consumers, it also makes it easier for retailers and dealers,” says Stephen Van Gorp, senior marketing manager for Shaw Floors soft surface. “These three lifestyles help to pinpoint a consumer’s needs and wants right out of the gate, allowing you to go straight to the fun part of selecting styles and colours, knowing that any options will serve as a solution to their home lifestyle needs.”