Rolls, Cables Driving Floor Heating Growth

Floor heating sales grew in the second quarter of 2021, up 23 per cent from the same time last year, according to a recent industry report by WarmlyYours.

The growth was largely driven by increased purchases of floor heating rolls and cables, up 18.9 per cent and 22.5 per cent, respectively.

WarmlyYours owner and president, Julia Billen, says she believes cable and roll-related heating elements have been enjoying a resurgence in popularity due to word of mouth amongst professional installers.

“Many professional installers will trade tips and tricks with one another in person and online,” says Billen. “And once they find a system they like — one that is easy to install, simple to understand and, most importantly, reliable — then they’re going to not only continue to purchase that system but to also advocate for it to their colleagues and clients.”

She adds that the products themselves are just one part of pairing professionals with the right floor heating system; the design process is an often overlooked but extremely important part of any successful installation.

“Making sure that your design team is asking the right questions during the entire process and then using that information to design the system is the secret of our success.”

The quarterly report analyzes the sales of radiant heating products within the wider context of the national housing and remodelling markets.

Billen says she expects to see continued sales growth for both floor heating rolls and cables moving forward.