NWFA’s Top 40 Under 40 List Includes Six Canadians

More than a handful of Canadians cracked Hardwood Floors Magazine’s top 40 under 40 for 2023.

They include Mike Frilund of Metropolitan Floors, Bo Herwynen of Superior Hardwood Flooring by Herwynen Sawmill, David Lauzon Jr. of Lauzon Hardwood Flooring, Paul Rejuke Jr. of Wickham Hardwood, Brandon Shidlowski of Leap Tools/Roomvo and Vartan Yesayan of L’Univers du Plancher.

The list recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the wood flooring industry. It’s published annually by the National Wood Flooring Association (NWFA).

Frilund is technical services manager for Western Canada at Metropolitan Floors, where he has worked since 2021. In this role, he deals with warranties and claims, product knowledge and testing, and manages the quality control department in Delta, British Columbia. He also offers tech support for North America with his team.

Frilund has more than 20 years of flooring installation experience. He started his career as a union installer, a job he held for four years. He then decided to start his own business to hone his craft, working on residential, multi-family and commercial projects.

Frilund is a NWFA certified installer and certified wood flooring inspector, and a certified inspector with the Institute for Floor Covering Inspectors International.

Mike Frilund of Metropolitan Floors

Herwynen is technical and marketing manager for Superior Hardwood Flooring by Herwynen Sawmill, a family-operated hardwood flooring manufacturer specializing in pre-finished solid and engineered hardwood floors. Herwynen has worked there for 17 years, serving in various roles. He is a NWFA certified sales advisor and certified wood flooring inspector.

Lauzon Jr. is vice-president of sales and customer experience at Lauzon Hardwood Flooring. The company, founded by his father in 1985, harvests wood using eco-responsible methods, processes the logs in its sawmill — the largest hardwood sawmill in Canada — and transforms it into pre-finished floors and wood pellets for heating and finishing lumber for the woodworking and furniture industries. Lauzon Jr. got involved in the family-owned business at an early age, starting off installing wood flooring before transitioning into sales. He is a member of the NWFA emerging leaders council.

Rezuke Jr. is sales manager at Wickham Hardwood, a position he’s held since 2020. He’s responsible for providing sales support to distributors and retailers, and assists with marketing and conducting product trainings. Rejuke Jr. is currently working toward becoming a NWFA certified wood flooring inspector.

Paul Rezuke Jr. of Wickham Hardwood

Shidlowski is senior director of strategy for Leap Tools/Roomvo. He joined the company in 2019, and started the dealer team at Roomvo, a visualization technology that allows shoppers to see how flooring will look in their homes before purchasing.

Yesayan is vice-president L’Univers du Plancher (The Universe of Flooring) in Montreal. A third-generation flooring installer, he is a NWFA certified wood flooring inspector, certified installation professional, certified sand and finish professional, and a Bona certified craftsman.

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