NKBA Announces Virtual Luxury Kitchen Design Summit

The National Kitchen and Bath Association (NKBA) has announced its first-ever Luxury Defined summit.

To be held June 23-24, the virtual event will feature top NKBA designers and industry experts who will explore the meaning of luxury today, how to work with high net worth clients, key style elements of elevated living, the path to becoming a luxury designer and more. Designers include Anne-Marie Brunet of Ottawa-based Sheridan Interiors; Nar Bustamante of Nar Design Group; Brendan Flanigan of Brendan Flanigan Interiors; Jan Neiges of Jan Neiges LLC; Alyson O’Hanlon of Clive Christian Furniture; Sarah Robertson of Studio Dearborn; Peter Salerno of Peter Salerno Inc.; and Vicky Serany of Southern Studio Interior Design.

“One of the most interesting trends in the last couple of years has been the shift in what luxury has come to mean — that it’s not just about how much money someone spends,” says NKBA executive vice-president and chief strategy officer, Suzie Williford, who will host the two-day summit. “What we found in our recent luxury kitchen study is that the ‘uber’ high-end clientele, the 0.1 per cent if you like, equates luxury with freedom from design rules and it’s a very personalized experience that is unique and customized for their needs.”

The virtual conference will take a deep dive into six topics and explore the nuances of language, style, timing and approach. They are:

  • Luxury Clients: Who are They?
  • The Luxury Client/Designer Relationship Explained
  • The Modern Luxury Kitchen: Designing without Rules
  • Luxury Clients: How do they Think?
  • The Role of Marketing/Public Relations in Developing your Niche
  • Luxury: What it is and What it isn’t

The 2021 Luxury Kitchen Recycling Awards will be presented at the close of day one of the summit. The awards recognize designers and brands who support the concept of recycling and upcycling kitchen components.

Registration for the summit is included in the cost of NKBA membership. Non-members may register for $99 US.

You Might Also Like