Nine AI Tools for Retailers and Why to Use Them

By Jim Augustus Armstrong

In Part 1 of a two-part series on artificial intelligence (AI), I outlined a practical approach for flooring retailers to tackle AI and incorporate it into their business. This instalment covers AI tools you may want to consider implementing. Doing so should be done with the same care as choosing the right underlay for a hardwood floor. It’s not about technology for technology’s sake. Rather, it’s about tools that provide solid support and help you reach your business goals.

There are not many AI powered platforms specifically for flooring retailers. Roomvo is one of the exceptions. It uses AI to help shoppers imagine how flooring will look in their homes before they purchase or set foot in a brick-and-mortar store.

The room visualization platform is a powerful tool to incorporate into your sales process. It has leveraged AI for several years to automatically detect surfaces and other details in a shopper’s room photo for the most realistic visualization experience possible. AI also enables Roomvo to detect the category of each room and suggest the most relevant products. Additionally, AI enables Roomvo to get retailers set up faster, helping them toward increased engagement and sales conversions sooner.

Mobile Marketing
Mobile Marketing is an all-in-one digital agency, offering custom websites and marketing solutions to retailers in the flooring and home improvement industries. The company’s teams take advantage of AI-based platforms to help improve internal workflow and increase efficiency. By relying on AI for routine and automated tasks, Mobile Marketing is able to spend more time tailoring retailers’ websites and digital marketing solutions to meet their individual business goals.

HubSpot goes beyond customer relationship management (CRM) technology to offer a suite that assists with marketing, sales and customer service, all powered by AI. The platform helps you nurture leads with personalized content and automates mundane tasks so you can focus on closing sales. HubSpot’s intuitive analytics also forecast sales trends.

Salesforce Einstein
Inventory can be a guessing game but Salesforce Einstein removes the guesswork. This AI augments Salesforce’s CRM capabilities by predicting the right stock levels using your sales data and market patterns, ensuring you’re never under or overstocked.

Personalization is important in customer communication and Mailchimp helps make this happen with its AI-driven marketing automation. By analyzing customer behaviour, the platform tailors e-mail campaigns to individual customer profiles, boosting engagement and conversion.

Google Analytics
Knowing which website pages visitors are viewing, how long they stay on each page and other insights is a critical part of your website strategy. With its advanced AI algorithms, Google Analytics enables you to predict customer behaviour and adapt strategies accordingly. It’s about harnessing the power of your data to forecast trends and make informed decisions that impact your bottom line.

Yotpo uses AI to mine customer reviews and feedback for sentiment, giving you a dashboard view of what customers really think. By understanding customer emotions, you can steer customer service in a direction that helps you close more sales and command higher prices.

Dante provides custom, AI-driven chatbots trained on your data. A hallmark of AI-driven chatbots is they don’t require coding knowledge and they can educate themselves to answer customer service questions by mining your data.

While not exclusively an AI tool, Slack incorporates AI in its workflow automation to streamline communication within your team. By reducing the clutter of e-mails and unnecessary meetings, Slack ensures your team stays focused on what’s most important — serving the customer.

Jim Augustus Armstrong is founder and president of Flooring Success Systems, a company that provides floor dealers with marketing services and coaching to help them attract quality customers, close more sales, get higher margins and work the hours they choose. To obtain a free copy of Jim’s flooring industry report, Stop Leaving Millions on the Table, visit Jim can be reached at 530-790-6720 or [email protected].

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