Mohawk Reveals Re-envisioned Retail Support Program

Mohawk Industries has launched its reimagined showroom support program under a new name, Edge Store.

Formerly known as Five Star, Edge Store is designed to give retailers the resources they need to grow their businesses, expand their reach, get customers in store and close sales, explains the company.

“Today’s shoppers begin their buying journey online but industry research identifies specialty flooring retailers as the most trusted source of information,” says Angela Duke, senior director of residential marketing at Mohawk. “Our goal is to drive consumers to the store where they will enjoy a consistent, impactful brand experience.”

When retailers subscribe to Edge Store, they gain access to lead generation; training on product innovation and how to best merchandise their showroom based on how consumers move through retail stores; consumer promotions and point-of-purchase kits; in-store support, including up-to-date merchandising materials designed to attract, engage and inspire customers; and financial benefits like the ability to earn back on select product purchases through an exclusive incentive program.