Mohawk Planting Trees One Floor at a Time
As part of Mohawk Industries’ renewed focus on sustainability, every square foot sold from two of the company’s flooring lines will contribute to replanting forests.
“Consumers expect brands to take a stand and provide environmental alternatives, and millennials see companies who showcase sustainable products as more innovative and trustworthy,” says Seth Arnold, vice-president of marketing, hard surface, at Mohawk. “To help our retail partners differentiate in this area, we are updating the positioning of Mohawk’s wood products to further highlight sustainable attributes and tie sales back to improving the environment.”
Mohawk has partnered with One Tree Planted, a non-profit organization focused on global reforestation, conservation and protection of endangered forests around the world. Since 2014, One Tree Planted has planted more than 92.7 million trees in more than 80 countries.
“We all have a role to play in protecting the environment and combatting climate change, and we admire Mohawk’s dedication to being a force for good,” says Matt Hill, founder and chief environmental evangelist at One Tree Planted. “With Mohawk’s commitment, we can create habitats for biodiversity while making a positive social impact.”
“RevWood is the first carbon-negative wood flooring product to attain the North American Laminate Floor Association‘s platinum level of LF-02 sustainability certification,” says Mohawk senior product director David Moore. “When we make RevWood, we are able to remove carbon from the atmosphere and store it in the product. This partnership is a way for us to take that to the next level and have the purchase of these products actively replenish those natural resources.”