Mirage Acquires Quebec-based Flooring Company

Canadian flooring manufacturer Mirage has purchased Quebec-based Parquets Alexandra, which is known for its pre-finished ultraviolet and oiled hardwood floors.

“Parquets Alexandra is a great addition to our family of quality hardwood flooring brands,” says Mirage president Pierre Thabet, who believes the acquisition will benefit all parties involved, including customers, suppliers and employees.

The company says the main advantages of the acquisition are the addition of Parquets Alexandra’s quality team, brand recognition and its finishing line capabilities.

The new addition will eventually give Mirage customers access to an expanded and complementary range of products that will generate new sales opportunities to grow their business for the future.

“Mirage has a great business philosophy that uses good common sense in decision-making,” says Parquets Alexandra president Alexandra Fortier, who will join the Mirage team and lend her expertise to help the company continue to meet its growth objectives for the future. “Innovation and progress will undoubtedly be part of this partnership. We are optimistic about the potential this decision will bring to both organizations.”

Also headquartered in Quebec, Mirage is the manufacturer behind the Mirage, Vintage and Ten Oaks brands of hardwood flooring. The company was founded nearly 40 years ago in 1983, and has grown to include a network of more than 1,200 dealers across North America.

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