Marazzi Makes Shopping Easier with Visualizer Tool

Marazzi has created a visualizer tool to help ensure success during the tile selection phase of a shopping journey.

Known as the Stylizer, it is more powerful than most other visualizers in the tile industry, says the company, because it links to a myriad of ‘pre-selected, curated sets’ of floor, wall and mosaic tiles.

“By providing curated assortments, Marazzi’s Stylizer is a big help to designers, retailers, distributors and contractors,” says Paij Thorn-Brooks, vice-president of marketing for Dal-Tile LLC, parent company of Marazzi. “When customers can see what a final space will actually look like, including floor, wall and mosaic components, they are more likely to want the ‘entire package’. This makes it much easier to upsell.”

Available on Marazzi’s website via any cell phone, hand-held device, laptop or desktop computer, the new digital tool allows the shopper to visualize products in one of two ways. Consumers can upload an actual photo of a room in their own home and then virtually try out any of the brand’s tile, stone or mosaic products in the space. The Stylizer will instantly populate the desired product into their chosen application in the photo, such as a floor, wall or countertop. As a second option, consumers may populate products into example room scenes provided by Marazzi, such as a bedroom, kitchen, living room or mudroom. An additional feature is the ability to visually install the desired product into the photo vertically, horizontally or diagonally.

Marazzi’s Stylizer is one of three sister brands that holds exclusive rights to the enhanced feature of linking the visualizer to curated options. The brand is partnering with leading product visualizer vendor, Roomvo, to offer the Stylizer.