Mannington Mills Reveals New Corporate Logo, Brand Identity
Mannington Mills has unveiled a new corporate logo and brand identity that pays homage to the company’s heritage and reflects its focus on the future.
This evolution also establishes Mannington as the umbrella over its family of companies and associated brands.
“Mannington Mills is a much more complex organization than it was even just five years ago,” says president and CEO Tom Pendley. “Our business units, Mannington Residential and Mannington Commercial, each have established their own unique brand identities in their respective marketplaces. Mannington Residential houses the Mannington, Phenix and Mannington on Main brands, while Mannington Commercial encompasses Amtico and Burke. With that, we felt it was time to distinguish the corporation, Mannington Mills, from the business units with these updated branding elements.”
The new logo provides for design flexibility across all physical and digital touch points and its colour palette takes cues from the palettes established by the Mannington Commercial and Mannington Residential business units.
“We chose a logo that represents our long history dedicated to partnerships and craft, and the new icon is a double ‘M’ monogram that embodies precision and professionalism and incorporates both Ms from the corporate name,” says Betsy Amoroso, senior director of corporate communications.
Roll-out is now underway and will continue over the coming months across the Mannington organization.
Earlier this year, Mannington and Phenix launched new consumer-facing websites. Mannington Residential also completed its initial phase of a rebrand.