Mannington Commercial Adds to Executive Team

Mannington Commercial has a new vice-president of marketing.

Cindy Kaufman has joined the flooring manufacturer from Shaw Contract‘s hospitality division, where she most recently served as marketing director.

“She is a proven leader with deep experience and knowledge in the floor covering industry and the various commercial market segments we serve,” says Mannington Commercial president Richard French. “Cindy’s approach and enthusiasm will serve her well in the organization, and we look forward to elevating our commercial marketing efforts for a successful future.”

In her new role, Kaufman is responsible for the company’s commitment to and investment in a brand-centric philosophy, and elevating customer engagement, inclusive culture and thought leadership — all with a keen eye on the design community.

Prior to her position at Shaw, Kaufman spent more than 25 years in various roles across Turner Broadcasting, Kellogg’s, Interface, Red Bull Energy Drink and multiple Olympic Games. Additionally, she studied interior design, refining her prime focus on the commercial interiors industry while creating a holistic and human-centred approach to brand experience.