Beaulieu describes its new line of carpet, Indulgence, as the softest carpet with the ultimate performance. Indulgence is constructed with the company’s patented 100-percent PermaSoft solution, including dyed nylon fibre that is colourfast and stain resistant. Additional features include Beaulieu’s Magic Fresh treatment — which reduces household odours — an exclusively-formulated Scotchgard Protector treatment that repels liquid spills, as well as the new Wrinkle Guard carpet backing that is guaranteed by the company to lay flat and stay flat.