Kitchener-based Flooring Provider Joins Starnet Cooperative

Grand Valley Tile and Flooring is the newest addition to the Starnet Commercial Flooring Partnership.

The Kitchener, Ont.-based flooring provider is now among the more than 170 independent contractors that are part of the network.

Grand Valley Tile and Flooring was established in 1959, by a pair of tile installers, Bruce Goetz and Harold Hunt, whose focus was solely the supply and installation of ceramic tile for new home construction and commercial buildings. However, by the late ‘60s, the duo integrated carpet rolled goods and sheet vinyl into their offering.

With business on the upswing, Bruce and Hunt opened a second location in Hanover, in 1971, to service the market in northern Ontario. Years later, they introduced pre-finished hardwood to their supply and installation offerings.

In 1980, a brand-new 6,000-square-foot facility was constructed. It was from this location that Grand Valley Tile and Flooring added to its builder and commercial flooring offering, opened a designer showroom to display its products, and started to offer residential flooring supply and installation to homeowners.

Shortly thereafter, laminate flooring was introduced, followed by heated flooring in the early 2000s. What started off as an exclusive luxury for the wealthy few has now become a mainstream staple accessible to the masses.

Around that time, Hunt retired and the business was purchased by Bruce’s son, Mark, who is now president. Seventeen years late, in 2019, the company changed hands again, with Bruce’s son Zach, now vice-president, making the acquisition.

Over the last 20-plus years, Grand Valley Tile and Flooring has added vinyl plank flooring and, most recently, polished concrete and epoxy flooring to its offerings, and even diversified into quartz, porcelain, sintered stone and natural stone countertops. The company also purchased and moved to a new location, doubling its size to 12,000 square feet. The state-of-the-art designer showroom is among the largest in the Waterloo region.

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