Fuse Commercial Flooring Alliance Bolsters Leadership Team

Fuse Commercial Flooring Alliance has hired Sandra Drake as vice-president of supplier relations, bringing with her more than 20 years of commercial luxury vinyl experience.

“With Fuse experiencing record-breaking growth of 65 per cent since 2020, Sandra’s proven track record in supplier relationship management and her commitment to collaborative partnerships will be instrumental in propelling us forward,” says Fuse Alliance executive director Geoff Gordon. “We are confident that Sandra will play a key role in enhancing our relationships with our suppliers, fostering growth and ultimately delivering even greater value to our members.”

Drake joins Fuse Alliance from vinyl flooring and surface manufacturer Parterre, part of the AHF Products brand. She served as vice-president of Parterre’s commercial division, where she played a pivotal role in driving business growth and forging strong partnerships.

Previous to this, Drake served as senior director of business and product development at Mohawk Group.

In her new role at Fuse Alliance, Drake will be responsible for the supplier relations program. This includes developing and executing a comprehensive supplier strategy, identifying and onboarding strategic suppliers, and developing collaborative partnerships that drive growth.

Fuse Alliance is a member-owned organization of professional commercial flooring contractors. With 174 companies in more than 250 locations across Canada and the United States, the organization’s member businesses represent approximately $2.3 billion in sales and services.

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