Does your Business have Too Much Control?

By Jim Augustus Armstrong

Overwork is an epidemic among flooring retailers. It is common for dealers to work more than 60 hours a week, have high stress levels and feel like their store owns them instead of the other way around. Quite simply, their business has too much control over their lives.

But how do you know if this is the case?

These six questions can help you find out.

1. Do you regularly work more hours in your business than you’d like?
2. Do you find yourself dreading Mondays?
3. Do you spend more than 10 per cent of your time doing tasks in your business you dislike?
4. Do you often end the workday and realize you spent it putting out fires rather than taking meaningful action to grow your business?
5. When you take time off, do you have to constantly check in with your office to make sure everything is running smoothly in your absence?
6. Are you regularly more stressed than you’d like?

If you answered yes to even one of these questions then your business likely has too much control. It’s imperative you take steps immediately to remedy this situation. Life is too short to spend it enslaved to your flooring store.

The Purpose of Your Business
The primary purpose of your business is not to sell quality products and provide excellent service. It’s also not to pay taxes, provide employment or keep your installers busy. While all these things are important, they’re just not the primary purpose.

Rather, the main objective of your business is to fund and facilitate your ideal lifestyle.

Let’s unpackage that. You could have got a regular nine-to-five job where you avoid all the hassles and headaches of entrepreneurship. But you didn’t. Instead, you chose to shoulder the immense risk and responsibility that comes with being a business owner. Further, you decided to be in the flooring business, which is inherently complicated with many moving parts.

Why would anyone do that?

Because you determined, consciously or unconsciously, that by going the entrepreneurial route you increased your chances of creating a better life for yourself and your family than if you worked for someone else.
If you provide great products, services and employment, pay taxes and keep your installers busy but you’re working so many hours that you’re denying yourself all the things in life that are important to you, then you’ve missed the entire point of going into business for yourself.

On the other hand, if your business gives you the money and freedom to enjoy your life and it allows you to work the hours you choose, then you are much more likely to stay in the business for the long-term. That’s good for your customers, employees, installers and the Canada Revenue Agency. Your work environment will also be more positive, which leads to enhanced job satisfaction, increased engagement, improved productivity, better mental and physical health, and enhanced team collaboration among employees. So, setting up your business to fund and facilitate your ideal lifestyle is ultimately good for everyone else, too.

Jim Augustus Armstrong is founder and president of Flooring Success Systems, a company that provides floor dealers with marketing services and coaching to help them attract quality customers, close more sales, get higher margins and work the hours they choose. To obtain a free copy of Jim’s flooring industry report, Stop Leaving Millions on the Table, visit Jim can be reached at 530-790-6720 or [email protected].

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