Daltile Launches Digital Look Books to Help Consumers
Daltile has launched custom-designed, digital look books on its website to make picking the perfect tile even easier for consumers.
The look books put inspirational photography, style descriptions and interior design tips at shoppers’ fingertips, says the company. Key to the effectiveness of the digital look books’ presentation is their intentional high-style, quality format.
“The design vision for our look books was to present our tile products not only in an easy to shop way but also with the visual inspiration of a fashion magazine,” says Amber Leigh Martinson, senior director of marketing for Dal-Tile Corp. “Tile is no longer just a utilitarian product used in home building and remodelling. It is now an important interior design element that helps successfully bring an entire space’s design vision to life. That is why our look books present our products as true fashion inspiration.”
Another way in which each look book gives consumers design ideas is through the number of curated flat lays that provide various suggestions on what floor, wall, mosaic and countertop tiles work nicely together to achieve desired styles, says Martinson.