Cyncly Expands Flooring Offerings with Latest Acquisition

Cyncly, a software and content solutions provider to the spaces-for-living industry, has acquired Mobile Marketing, a technology-led web services and digital marketing solution provider tailored to flooring retailers in North America.

“The addition brings together some of the brightest minds in flooring, united to better serve our customers,” says Cyncly CEO David Tombre. “Mobile Marketing shares our commitment to putting our customers’ success at the heart of our decisions. We are excited to welcome the team to Cyncly and unlock new potential for the flooring industry.”

Backed by decades of experience in the flooring market, Mobile Marketing makes it easy for retailers to establish, manage and measure their online presence. Through a single solution, retailers can increase brand awareness, expand customer engagement and loyalty, and boost lead generation. The marketing technology company offers tailored websites, e-commerce tools and digital advertising solutions, including social media management, search engine optimization and paid search.

“Over the last decade, I have been privileged to build Mobile Marketing on a foundation of partnerships with top manufacturers, influential groups, innovative service providers, an incredible team and, most importantly, talented and committed customers who have trusted us to help them succeed,” says Mobile Marketing founder and CEO Carole Cross. “We’re thrilled to join the Cyncly team and to expand the ways we can serve our valued customers.”

The acquisition of Mobile Marketing enhances Cyncly’s flooring offerings, delivering an integrated solution across the customer journey. It begins with website and digital engagement and continues through customer relationship management, measurement and estimation, seamlessly connecting to the industry’s leading enterprise resource management solutions. Cyncly’s platform will help Mobile Marketing to scale and accelerate its growth with the benefits of a global organization, including best-in-class sales and marketing strategies, tailored customer service, and decades of research and development experience.

“We are passionate about helping our customers grow, reduce complexity and create value,” says Cyncly COO James Hamilton. “Our combined flooring offering means customers can now access one integrated solution, from inspiration and engagement to optimized project estimation, selling and resource management. Together, these solutions will help our flooring customers engage with their clients, optimize their business processes and deliver an outstanding consumer experience.”

This is the second acquisition for Cyncly in three months. The company purchased Pacific Solutions, a leading commercial flooring business management software provider in North America, in late July.

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