Crossville Commits to New Carbon Reduction Goals

Crossville Inc. has announced aggressive carbon reduction goals affecting its tiles’ global warming potential.

The company is aiming to achieve a 30 per cent reduction in manufacturing embodied carbon by 2030, from its 2014 baseline.

Crossville’s short-term goal is equally aggressive. It seeks to achieve an additional 10 per cent reduction by 2024, as compared to its 2019 measurements, making the tile manufacturer the first in the U.S. to set specific short-term carbon reduction objectives.

“We are exploring all the ways internally that we can drive energy reduction strategies with changes to product and process, including investigating all new evolving technologies that improve energy efficiency while maintaining a commitment not to compromise quality,” says Crossville’s vice-president of marketing, Lindsey Waldrep.

Crossville acknowledges its products are still influenced by the energy needed to produce them. For this reason, it plans to further reduce its tiles’ carbon footprint by purchasing verified emissions reductions, or carbon offsets, whereby embodied carbon is offset by contributions to projects that help make the world better, greener and more sustainable.

“As we learn and grow, our sights are set on reducing the carbon footprint of all our manufactured products, and as we make further changes to our manufacturing process, the less we will need to rely on carbon offsets to do the good we know is possible,” says Waldrep.

From its founding, Crossville has recognized that a product should have minimal impact on the earth. In 2014, the company completed its first energy usage assessment, which led to the development of its Environmental Product Declarations. Five years later, Crossville achieved a 10 per cent reduction in its tiles’ embodied carbon, beginning the path of carbon reduction in its facilities and operations.

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