Coverings Unveils Featured Conference Sessions

North America’s largest tile and stone exhibition and conference has released its lineup of featured educational opportunities for this year’s event.

To be held July 7-9, in Orlando, Coverings’ offerings span all industry segments and are divided into three tracks: installation and fabrication; workforce and profits; and materials and trends.

Each session aims to provide show-goers with relevant information to help them excel in today’s highly competitive marketplace. Some even provide attendees with continuing education units.

Installation and Fabrication
This track covers industry best practices and cutting-edge techniques in installation and fabrication. Sessions include an open forum moderated and coordinated with National Tile Contractors Association technical trainers; a state of the stone industry update during which industry leaders and peers will address matters ranging from government regulation to competing product challenges to forecasting market growth; ‘trials and tribulations of tile installations’ where trade professionals share challenges experienced in both the U.S. and Canada during recent years; and an interactive gathering geared to fabricators that will include technical, business administration and marketing breakout discussion groups, among others.

Workforce and Profits
This education pathway is designed to help attendees discover new and successful business practices and tactics to better grow and manage their business. Sessions touted as not to be missed include ‘Recognize the Problem: Identifying Sales and Marketing Misalignment,’ which will emphasize the importance of synergy and coordination between sales and marketing teams; ‘Managing a Family Business,’ a panel discussion that will address challenges and best practices when running a family business; a hard surface industry town hall that will review key topics essential for the growth of natural hard surface products like tile, natural stone and wood flooring; and ‘How to Increase Business Leads and Secure New Projects through Material Bank.’

Materials and Trends
Select sessions in this track include the highly anticipated and popular annual discussion among international experts on tile and where the industry is headed; a designer talk that will explore the use of natural products as a key building material; an exploration of how green building principles, rooted in conservation, climate change awareness and biodiversity, have grown to now accept the idea of human wellness; and a discussion about the performance and health issues associated with plastic flooring, such as luxury vinyl tile.

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