Coretec Unveils Product Training Resource Centre

Shaw brand Coretec has introduced a new resource centre on retailers’ account management platform.

Available through centralized online platform ShawNow, the goal of the dashboard is to help streamline operations for customers.

“Coretec’s mission is to be the easiest brand for retail sales associates and retailers to work with,” says Coretec marketing leader Nicki Rayburn. “We earn that reputation by providing our customers with the tools they need to succeed — all in a convenient place that is easy for them and their teams to access.”

The dashboard includes five product training modules, photography and updated digital ads for retailers’ promotional efforts.

Training videos cover the resilient floor landscape from sheet vinyl to rigid/mineral cores; provide a history and overview of Coretec, which specializes in waterproof luxury vinyl plank and mineral core floors; breakdown the benefits of wood plastic composite (WPC); outline new PVC-free mineral core styles; and highlight the brand’s stone plastic composite (SPC) portfolio. Each is less than 10 minutes long, ends with a knowledge check and provides comprehensive training told through a consumer-first mindset.

“These thorough but quick to digest videos will help both new and tenured retail sales associates feel more confident selling the many benefits of Coretec floors,” says Rayburn.

New training resources, product photography and promotional materials will be added to the Coretec resource centre as additional products and services are introduced.