CFI-FCICA Trade Show Rebrands and Expands

A new chapter in industry collaboration begins with the launch of the Synergy Convention and Expo, an event designed to bring together flooring professionals from across multiple organizations and disciplines for a unified, purpose-driven experience.

Previously called Elevate: CFI-FCICA Annual Convention and Trade Show, Synergy will mark the third year of this joint annual convention with even more industry partnership. The expo now represents the collective efforts of the Certified Flooring Installers (CFI), Floor Contractors Association (FCICA), Flooring Consultants and Inspector Training Services (FCITS) and Floor Covering Business to Business (FCB2B).

Each participating entity will host specialized programming aligned to its mission while contributing to the broader, unified experience that defines Synergy. Key audiences include installers, contractors, inspectors, educators, manufacturers, distributors and technology partners — all of whom will find value in training, certifications, strategic insight and networking opportunities under one roof.

“This event isn’t just about bringing people together — it’s about aligning strengths and creating momentum across all corners of the flooring industry,” says Freida Staten, chief marketing and strategy officer of the World Floor Covering Association. “We’re proud to offer a platform where professionals can come together, share knowledge and collectively shape the future of the industry.”

The multi-day event will be focused on advancing the flooring industry through hands-on training, certification, digital integration, inspection excellence, leadership development and peer-to-peer connection.

It will be held Sept. 16-18, at the Sheraton Music City Airport Hotel in Nashville, Tenn.