CFCRA names new president and board

The Canadian Flooring, Cleaning & Restoration Association (CFCRA) has elected a new president and board of directors.

Lee Senter, owner of Senterprises, a floor cleaning, restoration and inspection group of companies based in Concord, Ont., and an IICRC instructor, is now acting CFCRA president, taking over from the outgoing Jason Walker of Stevens Omni in Mississauga, Ont.

Senter feels there is much that the Georgetown, Ont.-based association can do to ensure that flooring customers across Canada are provided with quality installations and proper maintenance advice — backed by current industry standards delivered by certified professionals.

For example, the suggestion that you “can clean hardwood floors with vinegar is just silly,” Senter says. He notes that flooring products and standards have changed dramatically over the last few decades but installation and cleaning methods frequently lag behind these changes.

Senter says that the association needs to be reinvigorated, “it can’t just get by with putting on golf tournaments,” as has been done in the past, and “needs to provide members access to training and certification.” He also says that Canada needs local trade shows for the flooring industry. “Traveling to events like Surfaces in Las Vegas is too expensive for many of the smaller guys.”

The new CFCRA board also consists of: acting vice president Carey Vermeulen of Indoor Air Management Canada and an IICRC instructor; treasurer Matt Johnson of Commercial Loss Experts; Lorne McIntyre of Dryfast, an IICRC instructor and RIA council member; Bill Norris of Diresco Inc.; and, Clayton Leckie of Ardex Americas.