Browsing Category

Features

When More is Not Better: Adhesive Crosslinking

What high school essay would be complete without first citing a definition of the topic at hand? “Fishing: to understand the art of fishing, we first need to define, ‘what is a fish?’” However, high school or not, sometimes a definition…

Do Customers Crave Respect?

Many years ago, I worked with a publisher that always confused anecdote with antidote. “Let me give you an amusing antidote,” he would say. I never said it out loud, but I always agreed. Any anecdote that ends up being an antidote is…

The New Age of Training and Development

I think we have all heard the statement “it’s a new world” enough that it’s tiring. The subject of “the new world” certainly stimulates conversation and there are always lots of responses, but exactly what is new out there? What are we…

Business planning — BLINDFOLDED

Who can see the post-pandemic future? Coverings’ CFCRA columnist Lee Senter in this issue notes the fact that it’s odd trying to write a column six or eight weeks out from the time it hits the street. I’d like to say you get accustomed to…

RU MARKETING or missing the MARK?

Target critical 18-39ers with education — not price THE JURY IS IN. NOTHING MATTERS BUT PRICE. RIGHT? Not so fast …. If you talk to today’s emerging generational markets, you will find, just as with young people through the ages, that much…

SAFETY-essayer

HAVE THE BEST INTERESTS OF REAL PEOPLE BEEN HIJACKED? WELL, IT FINALLY HAPPENED. Not to me, but my son-in-law’s brother, who has been an expert stone- and solid-surface tile and countertop installer for nearly 20 years. The stone saw…

Technology under pressure

So is technology a boomer or a bust? Homeowners are lining up at the big-box stores to take advantage of the latest flooring sales. In a few weeks, some percentage of those once-enthusiastic redecorators will be lining up again — this time…

Training train never stops

Installers need constant education to do jobs right THE FIVE Ws HAVE NEVER SEEMED MORE URGENT when it comes to being trained on floor coverings. Why do we train? Who gets training? When do we train? Where do we train? What products…