Technology

To master digital marketing, you must outspend your competition or take a more strategic approach.

How do you make virtual part of your business’ reality? By offering online digital visualizer tools.

There's now a mobile app that matches flooring installers with projects based on the tradesperson’s skill level.

People are talking about your company online and you can use this to your advantage. Here's how.

Scientific research shows natural light may be a retailer's best friend, as sunlit spaces have increased sales.

One sizeable consumer demographic that carpet retailers should pay attention to is pet parents.

Designers should specify flooring appropriately made for healthcare facilites to ensure staff and patient comfort.

Retailers that pivot to online learning will end up ahead of the curve in the post-pandemic era.

Pandemic changes have forced smaller retailers to adjust their business models to compete against big-box stores.

A manufacturer has built antimicrobial technologies into its flooring to offer a more effective cleaning approach.