Marketing

Flooring manufacturers can use 3-D product visualization to speed up and enhance their trade show preparation.

Cutting ad spend during economic downturn is short-sighted and leads to less profitability over the long-term.

Marketing is a bit like a buffet. You need the correct combination of dishes to satisfy everyone's tastes.

Understanding different generations will help to better position your product or service to make a flooring sale.

Have you tried social media marketing and gotten mediocre to lousy results? This is likely why.

Steps flooring retailers can take to handle negative online reviews and protect their reputation.

How to make your flooring showroom stand out and leave a lasting impression with customers.

Customers are the lifeblood of your business. Here's how to leverage existing relationships.

Here's a 30-day, multi-media boomerang campaign to win back lost prospects.

You’ve got opportunities right in front of you to get more sales that you’re almost certainly missing.