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Marketing
How Daylighting can Increase Flooring Retail Sales
Scientific research shows natural light may be a retailer's best friend, as sunlit spaces have increased sales.
A Fresh Approach to Retail Showroom Design
If organizing your showroom by material, it's time to take a new approach to retail design.
Open-to-Buy Inventory Planning for Improved Profits
Holding on to old product can kill profit margins. That's why it's important to learn about open-to-buy.
Mastering Colour Psychology in Retail Design
Don't overlook colour psychology when designing retail spaces, as colour can affect moods and induce behaviours.
How Creating Personas can Improve your Business
If looking for better customer engagement to drive more sales, personas should be part of your marketing efforts.
10 Steps to Help get More Business in 2022
Are your marketing tools not as effective as they used to be? Here's how to find new customers and increase sales.
How Local Retailers can Compete with Big-Box Stores
Pandemic changes have forced smaller retailers to adjust their business models to compete against big-box stores.
Five Proven Ways to Boost Customer Satisfaction
Marketing strategies to follow and a few mistakes to avoid to keep customers coming back for more.
Overcoming the Most Common Obstacles of E-Commerce
To succeed at selling flooring online, it's necessary to have solutions to challenges that will inevitably arise.
How to Create an Unforgettable Customer Experience
Here are eight tips to help any sized business stand out in the marketplace and keep customers coming back.