Marketing

Scientific research shows natural light may be a retailer's best friend, as sunlit spaces have increased sales.

If organizing your showroom by material, it's time to take a new approach to retail design.

Holding on to old product can kill profit margins. That's why it's important to learn about open-to-buy.

Don't overlook colour psychology when designing retail spaces, as colour can affect moods and induce behaviours.

If looking for better customer engagement to drive more sales, personas should be part of your marketing efforts.

Are your marketing tools not as effective as they used to be? Here's how to find new customers and increase sales.

Pandemic changes have forced smaller retailers to adjust their business models to compete against big-box stores.

Marketing strategies to follow and a few mistakes to avoid to keep customers coming back for more.

To succeed at selling flooring online, it's necessary to have solutions to challenges that will inevitably arise.

Here are eight tips to help any sized business stand out in the marketplace and keep customers coming back.