Carpet One Teams Up with Celebrity Designer for a Cause
“I’m so excited about the six welcome mats I’ve designed for this year’s annual welcome mat campaign,” says Yip. “It’s near and dear to my heart to raise both funds and awareness for those facing breast cancer. I hope together we can make a huge difference.”
Carpet One will introduce the new pink ribbon welcome mats in stores and online in October for breast cancer awareness month. With each mat sold, 25 per of the purchase price will go to the Breast Cancer Research Foundation (BCRF).
“We can’t wait for the release of this year’s new collection of welcome mat designs,” says Terri Daniels, vice-president of public relations, social media and communications at CCA Global Partners. “Each mat was created with an eye for design and a heart full of appreciation and empathy for the individuals and families facing breast cancer.”
The six mat designs relfect Yip’s sources of inspiration: dogs, the laurel wreath, home, the sun, quatrefoil and tiger stripes. All of the welcome mats can be used both indoors and out, and are machine washable. They will be available in participating stores throughout the year.
In addition to the new mat designs, Carpet One will be supporting BCRF with a social media campaign highlighting the importance of research. The campaign’s theme, Research is the Reason, ties in with the foundation’s current storytelling campaign.
“This year, breast cancer became the most commonly diagnosed cancer worldwide, impacting more than 2.3 million people,” says BCRF president and CEO, Myra Biblowit. “The urgency and opportunity to end this life-threatening disease has never been greater.”