Mohawk Industries has announced a new line of residential carpet to the flooring industry.
SmartStrand carpet, made with DuPont Sorona polymer, is said to promise consumers durability, superior performance, stain resistance and comfort.
At the molecular level, SmartStrand carpets made with Sorona will not allow stains to stay permanently attached to the fibre.
This built-in stain resistance reaches new levels of protection, allowing tough stains such as mustard, red wine and cherry Kool-Aid to be removed simply with warm water and a mild detergent, or with Mohawk FloorCare Essentials.
There are 10 new Mohawk SmartStrand products, ranging from tight and loose cut piles, standard textures to friezes and Berber flecks.