Bostik Launches Survey for Pigment-free Hardwood Products

Bostik has rolled out a customer feedback campaign, ‘Your Voice, Your Choice,’ to better understand the value of pigment-free hardwood products to professional flooring installers.

“We always want to provide innovative solutions to installers for our hardwood products,” says Jake Stadler, senior market manager of hardwood at Bostik, the adhesive solutions division of Arkema. “One of the critical ways of making sure we’re on target is feedback from installers and customers. This campaign starts the conversation and provides us direct feedback on users’ preferences for our products.”

From June 3-August 30, customers will see pigment-free pails entering the marketplace for Vapor-Lock, Pro-Cure, BST and Pro-MSP (4 gram pail only). These products will be available in only white, rather than brown.

Each participating pigment-free product will feature the ‘Your Voice, Your Choice’ sticker on the lid with a QR code. Customers can scan this code with their smartphone, following which they will be directed to an online survey where they can share their opinions. After completing the survey, customers are entered into a draw to win one of three Bostik branded Solo Stove smokeless, stainless, portable fire pits. One winner will be selected randomly every 30 days throughout the survey period.

Bostik says pigment-free hardwood flooring installation products offer a variety of advantages. For instance, it’s easier to clean pigment-free adhesive residue from wood surfaces because it is visually different from the colour of most wood installations. At the same time, the performance of the adhesive remains consistent and reliable, as pigment additives such as brown do not enhance performance.

You Might Also Like