Anderson Tuftex Unleashes New Carpet Branding

In the wake of Lowe’s recent acquisition of Stainmaster, Anderson Tuftex has launched a platform to reinforce its pet-friendly product claims.

Pet Perfect promises consumers an ultra-durable, easy-to-clean soft surface option that features high-performance fibre and is backed by a minimum 20-year residential limited warranty.

“Over 80 million American households have a furry family member and research shows that pets are a primary driver of consumer purchasing decisions, particularly when it comes to flooring, “ says Nina LoCicero, vice-president of marketing and digital commerce for Shaw’s residential division.

Anderson Tuftex’s parent company Shaw Industries is encouraging showrooms to begin immediately leveraging the new branding, which includes a variety of in-store and online assets.

“Our Pet Perfect marketing strategy was intentionally developed to give our independent retail partners a pet performance story they can get behind and use to build confidence and drive brand affinity with consumers,” says LoCicero. “It’s time to say ‘out with the old and in with the new.’ We’re excited to amplify our new messaging and grow this strategic business opportunity alongside our trusted partners.”

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