AHF Products Names Corporate, Military Leader as COO

Jake Loftis has joined hard surface flooring manufacturer AHF Products as the company’s new chief operating officer.

“Jake is a decisive, growth-focused executive with remarkable operations leadership experience with a focus on manufacturing, supply chain, distribution, transportation and customer service,” says AHF Products CEO Brian Carson. “He is adept at bringing strategic vision and innovative approach to achieve customer-focused goals, business transformation and revenue expansion.”

In the role of COO, Loftis will have overarching responsibility for the critical areas of manufacturing operations, environmental health and safety, supply chain, procurement, quality, logistics, product innovation and continuous improvement.

Loftis’ career spans 33 years, bringing a wealth of experience in both product innovation and productivity to AFH Products. He has been a top contributor to the success of major brands like Milwaukee, Hover, WeatherGuard, DeWalt, Sharpie, Irwin, Werner, Rubbermaid, Porter Cable, Black & Decker, Graco and Lenox. He most recently served as senior vice-president of North American operations for WernerCo.

Loftis is also a U.S. army veteran, six sigma black belt, certified project manager and leadership coach.

Since its inception, AHF Products has grown rapidly in both the residential and commercial flooring segments by innovating and broadening its product offerings through its brands, manufacturing capabilities and channels of distribution. The company’s acquisition last summer of certain Armstrong Flooring Inc. assets expanded its footprint. The takeover followed that of J. Michael and LM Flooring (Cambodia), Parterre Flooring Systems in 2021, and American OEM.