AHF Products Adds Tile to Offerings with Latest Acquisition
“Crossville is one of the most highly regarded brands in commercial and residential tile products, with widespread distribution, premium products and a blue-chip customer base,” says AHF president and CEO Brian Carson. “Adding a well-known and trusted brand like Crossville is a terrific complement to our legacy brands, which include Bruce and Armstrong Flooring. Today, we are a more valuable supplier because we can package the high-touch service our customers know us for with an even more diverse product offering.”
Carson says he was drawn to Crossville for many reasons, namely its strong customer relationships, U.S. manufacturing and product design strength, and, importantly, the company’s winning culture. For Carson, acquiring Crossville adds a vital piece to AHF’s strategic platform. Now, the company is in an industry-leading position in the tile sector, with a comprehensive line of porcelain, ceramic, stone and accessories for both residential and commercial applications in interior and exterior floors, walls and countertops.
“We knew AHF was the perfect fit and the best path forward for our employees and customers,” says Crossville president and CEO Greg Mather. “We looked for characteristics that aligned with our culture and core values. AHF and Crossville share a dedication to upholding the high standards and valued services that have shaped both of our businesses throughout the years.”
Crossville was established in 1986, as America’s premier large format porcelain tile manufacturer. Since then, it has developed cutting-edge performance innovations in surfacing solutions, and has become the first and only net consumer of tile waste materials (meaning the company recycles more than it produces).
AHF says customers can expect a seamless transition post-purchase. Both teams will invest in the Crossville brand to expand its product offering and reach.
“Collectively, we will be a stronger, more capable organization with the ability to serve all our customers more effectively,” says Carson.
With five acquisitions in less than five years, AHF has significantly increased its product and service offerings for both the residential and commercial markets. The company acquired LM Flooring in 2019, followed by the Parterre and American OEM brands in 2021, and then Armstrong Flooring in 2022, adding to its stable of product offerings in the hard surface category.