3D virtual tours of home listings show off flooring

Realtor.com of Santa Clara, Calif., has announced the addition of Matterport 3D virtual home tours on for-sale and for-rent listings on the realtor.com iOS real estate app, which is available to Apple iPhone users.

The high-resolution 3D mapping of the home provides a virtual walking tour — with the smartphone user’s thumb — that shows off room layouts from the ceilings to the floors.

The app is designed to reduce one of the most time-consuming elements of the home shopping experience.

Real estate professionals can leverage Matterport 3D tours to differentiate their listings and create more visibility among consumers given the demand for this type of experience.

According to recent research from realtor.com, consumers rank 3D virtual home tours as the second most desired feature in the home search experience, behind large, high quality photos.

To view a sample of the Matterport 3D tours on the realtor.com iOS mobile app, click on the following embedded links on an iOS device:

Desert 5-bedroom and 5-bathroom home in Scottsdale, Ariz.
Colonial style home in Haworth, N.J.
Renovated and open five-bedroom home in San Clemente, Calif.
Home in Boerne, Tex.